Social Media Strategy - Kidsisterskincare | Ximena Basurto Portf

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Social Media Strategy - Kidsisterskincare

Project type

Social Media Strategy

Date

May 2025

Location

Vancouver

For this project, I developed a social media strategy for Kidsister Skincare, a clean beauty brand based in Vancouver. The focus was on Pinterest and TikTok, using emotional storytelling and visual content to connect with women aged 25–40 and increase brand awareness.

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Slide showing a social media strategy created by a co-op digital marketing student in Vancouver. Includes target audience insights, campaign goals, content pillars, and posting schedule

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Tiktok Campaign - #resetwithme

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

Pinterest Strategy - Glow with me

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