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Kidsister Skincare – Social Media Strategy (Pinterest + TikTok)
Project type
Social Media Campaign Strategy
Date
May 2025
Location
Vancouver
Reflection
This strategy showed me the importance of meeting your audience where they are, not just where your brand is already active. If I were to continue developing this campaign, I would track analytics on pin saves and TikTok engagement to refine the content mix. I’m proud of this project because it combines creativity, emotional insight, and strategic thinking, everything I love about digital marketing.
This project involved developing a dual-platform strategy for Kidsister Skincare, a clean beauty brand based in Vancouver. My role was to create a content plan that aligned with the brand’s values, minimalist skincare, natural ingredients, and ritual-based self-care, while expanding its reach beyond Instagram. I focused on underutilized platforms: Pinterest and TikTok.
